Join Our Team

Fishnet Marketing is a growing, Christian-owned digital marketing agency passionate about helping businesses grow through honest, strategic, and results-driven marketing. We value integrity, collaboration, continuous learning, and building long-term relationships with both our clients and our team.

We’re looking for a Digital Marketing Specialist who enjoys solving problems, analyzing data, and helping businesses succeed online. This individual will take ownership of our paid search, search engine optimization, local search, and lead generation systems while working closely with our website design team to ensure every client’s marketing strategy works together seamlessly.

While this position begins at approximately 20 hours per week, our goal is to build a long-term relationship with the right person as our agency continues to grow. We are looking for someone who wants to grow alongside us and eventually transition into a full-time role as our client portfolio expands.

Position Overview

The Digital Marketing Specialist is responsible for planning, implementing, managing, and optimizing all search marketing efforts for agency clients. This includes Google Ads, Google Local Services Ads, Search Engine Optimization (SEO), Google Business Profile management, and GoHighLevel CRM and lead generation systems.

This individual will serve as Fishnet Marketing’s primary expert for search marketing and will collaborate closely with our website design and development team to ensure websites, campaigns, tracking, lead generation, and CRM systems work seamlessly together.

Key Responsibilities

Google Ads & Paid Search (PPC)

• Manage all Google Ads campaigns across multiple client accounts.
• Create, launch, monitor, and optimize Search, Performance Max, Display, and other Google Ads campaigns.
• Manage Google Local Services Ads (LSAs) for eligible clients.
• Conduct keyword research and competitor analysis.
• Monitor campaign budgets, bidding strategies, conversions, and overall performance.
• Improve lead quality, conversion rates, and return on ad spend (ROAS).
• Set up and maintain accurate conversion tracking.
• Produce monthly PPC reports and provide strategic recommendations.
• Stay current with Google Ads updates and best practices.

Search Engine Optimization (SEO)

• Develop and implement SEO strategies for all client websites.
• Perform keyword research and assign target keywords to appropriate website pages.
• Optimize title tags, meta descriptions, headings, internal linking, schema markup, images, and page content.
• Monitor website performance using Google Search Console and Google Analytics.
• Identify technical SEO improvements and coordinate implementation with our website design and development team.
• Either implement on-page SEO updates directly or provide clear optimization instructions to our website design team.
• Track keyword rankings, organic traffic, search visibility, and conversions.
• Produce monthly SEO reports.
• Monitor Google algorithm updates and adjust strategies accordingly.
• Research competitors and identify opportunities to improve rankings.

Google Business Profile & Local SEO

• Manage and optimize Google Business Profiles for agency clients.
• Ensure listings remain accurate, complete, and optimized.
• Improve local search visibility and Google Maps rankings.
• Monitor profile insights and performance.
• Assist with review strategies and reputation management.
• Identify local SEO opportunities that generate additional leads.

GoHighLevel CRM & Lead Generation Systems

• Manage and maintain client GoHighLevel accounts.
• Configure and maintain integrations with Google Ads, Google Analytics, Google Business Profile, Google Search Console, Facebook, and other third-party platforms.
• Set up and maintain conversion tracking, call tracking, forms, calendars, pipelines, opportunities, and lead nurturing workflows.
• Create and optimize landing pages, lead capture forms, and appointment booking systems within GoHighLevel.
• Ensure marketing leads flow properly into the CRM from websites, Google Ads, Local Services Ads, and other marketing channels.
• Troubleshoot integrations and maintain accurate syncing between systems.
• Monitor and improve lead capture and follow-up processes to maximize conversions.
• Maintain CRM organization, pipelines, contacts, tags, opportunities, and reporting.
• Stay current on new GoHighLevel features and recommend improvements that benefit agency clients.

Analytics & Reporting

• Monitor campaign and website performance using Google Analytics, Google Search Console, Google Ads, and other reporting platforms.
• Create clear monthly reports for agency clients.
• Analyze campaign data and identify opportunities for improvement.
• Track key performance indicators (KPIs), including traffic, rankings, conversions, leads, and cost per lead.
• Provide actionable recommendations that improve client results.

Collaboration & Strategy

• Serve as Fishnet Marketing’s primary search marketing expert.
• Work closely with our website design and development team by providing keyword targets, SEO recommendations, content direction, and optimization requirements.
• Coordinate with account managers to ensure marketing strategies align with each client’s goals.
• Ensure all marketing systems, lead tracking, CRM, and reporting work together accurately.
• Identify opportunities to improve lead generation and overall marketing performance.
• Assist in developing strategies for both new and existing clients.

Qualifications

Required

• Demonstrated experience managing Google Ads campaigns.
• Demonstrated experience with Search Engine Optimization (SEO), including on-page optimization and technical SEO.
• Experience managing Google Business Profiles and local SEO.
• Experience using GoHighLevel or a similar CRM and lead management platform.
• Strong understanding of Google Analytics, Google Search Console, Google Ads, Google Tag Manager, and conversion tracking.
• Experience conducting keyword research and SEO audits.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple client accounts independently while meeting deadlines.

Preferred

• Google Ads Certification.
• Google Analytics Certification.
• Experience with Google Local Services Ads.
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, or BrightLocal.
• Experience working with WordPress websites.
• Basic understanding of HTML and website structure.
• Experience with lead generation strategies and conversion rate optimization.

Work Environment & Compensation

• Position Type: Part-Time Independent Contractor (1099)
• Work Location: 100% Remote
• Hours: Approximately 20 hours per week to start, with the opportunity to grow into a full-time position as the agency continues to expand.
• Compensation: Depending on experience.
• Pay Schedule: Weekly

Although our team works remotely, we stay highly connected through Zoom meetings, project management software, and regular communication throughout the week. We believe great teamwork doesn’t require sharing an office—it requires trust, communication, and a commitment to excellence.

This role is ideal for someone who is self-motivated, dependable, and enjoys taking ownership of their work. You’ll have the flexibility of remote work while being part of a collaborative team that genuinely supports one another.

Who You’ll Thrive Here

The ideal candidate is someone who:

• Takes ownership and follows through.
• Communicates proactively and professionally.
• Enjoys learning and staying current with digital marketing trends.
• Is highly organized and self-managed.
• Thrives in a remote work environment.
• Values honesty, integrity, and doing the right thing.
• Enjoys collaborating with others while working independently.
• Is excited about helping grow both our clients’ businesses and Fishnet Marketing.

Ready to Grow With Us?

If you’re passionate about digital marketing, enjoy solving problems, and want to be part of a growing agency where your work truly makes a difference, we’d love to hear from you.

We believe in building lasting relationships—with our clients and our team. If you’re looking for an opportunity to grow your career while helping businesses succeed, we’d love to connect.

Apply today and let’s build something great together. Email resume to ch*****@***********cy.com.
Subject: Digital Marketing Specialist